Cash App VS Venmo Users, Demographics, Market Share in 2023 (2024)

Cash App and Venmo are two of the most popular peer-to-peer payment services for sending and receiving money.While both services provide similar functionality, each has advantages and disadvantages. Venmo has 78 million users compared to Cash App’s 44 million, making it the more popular app.

Despite having fewer users, Cash App has a healthy 26% market share, while Venmo has a commanding 38% market share.

Let me share the most important Cash App vs. Venmo statistics, which include market share, users, and much more that you should be aware of right away.

Cash App vs Venmo Facts (Overview)

  • Cash App has 44 million users compared to Venmo’s 78 million.
  • Venmo has a 38% market share, while Cash App has a 26% share.

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Cash App vs Venmo Users

The battle between Cash App and Venmo users has been raging for some time now, and it is clear that the latter is winning.

With a gap of almost 34 million users, Venmo’s user base currently stands at 78 million, while Cash App remains at a more modest 44 million users.

It’s easy to understand why more people have chosen Venmo – it offers a much wider range of services, such as peer-to-peer payments, bill splitting capabilities, shopping portals, and an instant transfer feature.

Still, this doesn’t mean that Cash App isn’t worth looking into – its attractive bonuses provide an incentive to sign up and use the app more frequently.

Both apps are great options, but with their unique advantages and disadvantages, ultimately the choice comes down to what services you prioritize in your own personal financial app.

Sources: Fast Company, Fool, Business App.

According to the Pew Research Center, when it comes to market share, Venmo holds the lead with 38%, while Cash App follows behind at 26%.

Although this gap has persisted for a while now, experts believe that both apps can still do more to further their own growth and potentially close the divide.

To remain competitive in this digital financial age, both companies are investing heavily in technology innovation and strategic partnerships to bolster usership rates and brand exposure. Whether or not either app gains significant ground over the other remains to be seen, but what is certain is that the ongoing battle between Cash App and Venmo is here to stay.

Cash App vs Venmo Users Demographics

According to the Pew Research Center, Cash App is the most popular payment app for Black Americans. 59% of Black Americans say they ever use the Cash App, which surpasses usage from Hispanic Americans (37%), whites (17%), and Asian Americans (16%).

Yet, surprisingly, when it comes to Venmo, Black adults make up one of the smallest groups of users among all racial or ethnic groups. Cash App appears to be the more popular platform for people of color, whereas more white folks use Venmo.

Cash App vs Venmo Users Popularity

It seems that Venmo has become increasingly dominant when it comes to mobile-based payment platforms, as it has 78 million users.

The app has achieved immense popularity among users, who appreciate its simple user interface, referral bonus and helpful features such as the ability to leave notes for transactions.

It also helps that Venmo integrates with the most popular banking institutions in the United States, allowing for quick transfers for each transaction.

On the other hand, Cash App is still trying to find its footing in comparison, lacking some of the features its rival offers but upping the ante on various merchant transactions as well as investment services.

For many people, however, it appears Venmo currently reigns supreme when it comes to mobile digital wallets.

Cash app vs Venmo Security

When it comes to security, Venmo and Cash App are two reliable options as they both use heavy encryption to protect your information.

While Venmo claims to provide a layer of security by masking a customer’s financial details, Cash App goes the extra distance by requiring a personal one-time login code that can only be accessed on the user’s smartphone before logging into the account.

This means that no one else will be able to access the account, which adds an extra layer of security for customers according to Jotform.

Cash App vs Venmo for Business

Cash App and Venmo are two of the most popular methods for receiving and sending money. Businesses today often rely on these mobile payment apps to process transactions online quickly, securely, and easily.

Both of them have different advantages when it comes to businesses. For instance, Cash App allows users to avoid fees by using their CashApp debit card to withdraw cash from an ATM while Venmo makes transferring funds between banks a breeze.

Depending on the type of business needs you have, it might be beneficial to use one app over the other. Either way, both are effective ways to make payments and receive payment in the modern age.

Cash App VS Venmo Users, Demographics, Market Share in 2023 (2024)

FAQs

What are the demographics of Cash App vs Venmo? ›

Adults with upper incomes are more likely than middle- and lower-income adults to be users of Venmo or PayPal. In contrast, lower-income adults are the most likely to say they use Cash App: About 36% say this, compared with 24% of middle-income and 18% of upper-income adults.

How many people use Cash App in 2023? ›

In February 2023, the service reported 51 million monthly transacting users and US$10.6 billion in annual revenues. Block, Inc. Cash App offers peer-to-peer transactions, direct deposits, a savings account, a debit card, investing in stocks and Bitcoin, a tax filing service, and personal loans.

What are the demographics of Cash App users? ›

By age group, nearly 40% of 18- to -29-year-olds and more than one-third of 30- to 49-year-olds used Cash App, compared to 19% of 50- to 64-year-olds and 9% of those 65 and older who used it, Pew discovered.

How many users does Venmo have 2023? ›

62.8 million

What are the demographics of Venmo users? ›

Venmo has successfully captured a younger demographic, with over 83% of Venmo's app users falling under the 18 to 34 age bracket. Outside of direct and search, social drives the highest volume of web traffic for Venmo on mobile devices.

Why do people prefer Cash App over Venmo? ›

In addition, Cash App offers a free tax filing service. Thus, the most significant difference between Cash App and Venmo is that Cash App provides advanced opportunities for businesses, allowing them to accept payments, track sales, and issue invoices.

Is Venmo or Cash App better? ›

You can, of course, use both platforms if you truly can't decide, as Cash App is perfect for transactions with strangers due to its $Cashtag anonymity, while Venmo is best for those you know personally as well as for sending frequent, recurring payments.

How many active users does Cash App have? ›

Key Cash App Statistics(1)(2):

Cash App has 44 million monthly active users and over 100 million downloads. 13 million users have the Cash App debit card. Cash App made over $2 billion in gross profit in 2021, its highest reported annual profit. Cash App is worth $73.5 billion in 2021.

Why is Cash App more popular? ›

It's no wonder that money transfer and payment apps are so popular, making transfers easy and quick. Cash App stands out from the pack by letting users pay for purchases at select merchants, invest in stocks, and even trade Bitcoin in addition to the peer-to-peer payment service it provides.

What is the largest transaction on Cash App? ›

The transaction limit for cards is $7,000 per transaction. The following limits also apply: $7,000 per day. $10,000 per week.

What is the market share of Venmo? ›

Venmo has market share of 0.61% in payment-management market. Venmo competes with 103 competitor tools in payment-management category. The top alternatives for Venmo payment-management tool are PayPal with 38.33%, Stripe with 37.89%, Authorize.net with 5.40% market share.

Is Venmo still popular? ›

Venmo Annual Payment Volume

Venmo transacted over $200 billion in payment volume in 2022, about 18% of PayPal's total.

Is Venmo still growing? ›

Quarterly TPV (Total Payment Volume) of Venmo in USD 2017-2023. In the fourth quarter of 2023, Venmo's total payment volume showed a year-on-year growth of about eight percent. The company had 68 billion USD worth of TPV at the end of this quarter, compared to 63.5 million U.S. dollars in Q4 2022.

Do more people use Venmo or Cash App? ›

PayPal is the most popular digital payment app

Among respondents who use digital payment apps, 85% use PayPal. Cash App is the second most popular among digital payment apps, followed by Venmo and Zelle.

What percent of Americans use Venmo? ›

According to the data, PayPal leads the pack among mobile payment apps, with 37% of Americans saying they've used the service in the past month. This is followed by Zelle (17%), Venmo (15%), Apple Pay (14%), and Google Wallet (10%).

Do more people use Cash App or PayPal? ›

PayPal is one of the most popular digital payment tools available, beating estimates in its latest earnings call. Meanwhile, Block's Cash App is among the fastest-growing mobile payment apps on the market.

What do most people use Cash App for? ›

Cash App offers the following services and features: Money transfers: Users can send and receive money, as well as transfer the money they have in their Cash App account to a linked bank account. Sending and receiving money is free. Standard transfers also charge no fees and take one to three business days to complete.

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